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Perspectives shaping the EsperGroup operating model

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The Challenges of Driving CPG Demand Featured insight
Insights August 24, 2026

The Challenges of Driving CPG Demand

Marketing and Promotion investments are among the highest outflows in a CPG P&L. Whether looking at Consumer Marketing or Trade/Customer Marketing, these investments are among the most difficult to measure for ROI.

Rahul Mehrotra 6 min read