A plan beats a report.
A model that explains last year is interesting. A plan that lets you manage performance next month is useful. We build for the second.
About EsperPulse
We’ve sat in your chair. Now we build the tools we wished we’d had.
EsperPulse builds AI-powered planning and decision tools for revenue leaders in marketing, trade, pricing, sales and the P&L. Our leaders have owned P&Ls at consumer goods companies and run technology for major enterprises. So we build tools that make sense to the people who plan the business, and that hold up for the people who have to run and secure them.
Start a 3-month pilotWhy we started EsperPulse
Revenue leaders are asked to plan large marketing, trade and pricing budgets, and then to prove to the Business and Finance that the money worked. The tools they’re given don’t fit the job. Agency and consultancy models are costly and slow, so they’re refreshed once or twice a year and explain the past. Enterprise software is built for companies with large in-house teams. And marketing and trade are usually planned apart, so nobody sees the trade-off between a promotion and a media dollar.
We’ve lived with those gaps ourselves. EsperPulse puts marketing and trade spend in one comprehensive view, lets you adjust the plan as often as you plan, and shows a projected return on every decision that you can check against actuals.
What we believe
Every AI recommendation should be explainable.
Every projection is traceable, every refresh shows projected against actual, and nothing changes without a person’s approval.
Don’t let your data hold you back.
Data gaps get found and fixed during the pilot. They aren’t a reason to wait.
The strongest solutions combine data and AI with the human acumen in your team.
Your team runs the tools. Our data science and business teams are as involved as you’d like, and your analytics team’s existing work is leveraged, not replaced.
Leadership
Operators who have owned P&Ls and run marketing, trade and pricing, alongside leaders who have run technology and IT services for major enterprises.
Business leadership
Rahul Mehrotra
Chief Executive Officer
Rahul has managed P&Ls in consumer goods at Reckitt, NicePak and Revlon, with global experience across sales, marketing and general management. Rahul studied at IIT Kanpur and IIM Calcutta.
Matthieu Cheyrou
Senior Advisor
A consumer goods general manager and senior marketing leader based in New York, Matthieu has spent more than 20 years in consumer wellness, helping build brands at Reckitt (including Mucinex and Lysol) and The Estée Lauder Companies (including Clinique). Matthieu holds an MS in Management from HEC Paris.
Ariel Moriyon
Vice President, Business & Technology Transformation
Ariel has driven technology and business transformation across functions at Coach (Tapestry), Lucent Technologies and AT&T. Ariel studied at the University of Phoenix and Monroe University.
Technology and IT leadership
Sandipan Gangopadhyay
Chairman, EsperGroup
Sandipan has spent more than 35 years working with major pharma and financial services clients as a leader of GalaxE Solutions. At EsperPulse, Sandipan brings that experience of running enterprise IT to how our tools are built, secured and supported. Sandipan studied at Bombay University.
Vijay Chakravarthy
President, EsperGroup
Vijay held leadership roles at Tata Consultancy Services and GalaxE Solutions before founding Predigle, whose Pi technology sits behind EsperPulse’s tools. At EsperPulse, Vijay brings that experience of running technology for large enterprises to how our tools are built, integrated and run. Vijay studied at PSG College of Technology.
How we work with you
Every engagement starts with a 3-month, fixed-fee pilot that ends with a working tool on your data. After that, a subscription: your team runs the tool for any reasonable number of users, with no per-seat fees, and our data science and business teams stay as involved as you’d like.
How a pilot works
Representative clients
A few of the companies we work with or have worked with. We use code names to protect their confidentiality. Reference calls are available on request.
Comet
A global footwear brand with $2–6B in revenue, planning its $200–500M marketing budget across more than 10 business units around the world.
RedShift
A large multi-brand, multi-category global company.
Wagon
A large auto parts supplier competing on tens of thousands of SKUs, in a business that depends on quick, competitive responses to bid requests and RFPs.
Rigel
A large benefits manager serving millions of patients.
Elara
A multi-brand, multi-category beauty and personal care supplier selling through retail and wholesale resellers, marketplaces and D2C.
Kuiper
A premium skincare brand, digitally and AI native, expanding into traditional channels.
Where we work
Offices in Skillman, New Jersey (USA) and Chennai (India), covering client service, engineering and operations. Registered office in Delaware (USA).
Our parent company, EsperGroup, holds a SOC 2 Type 2 report, available on request. We’ll walk your IT and procurement team through data handling, access control, integrations and AI ethics review.