Insights for revenue leaders Notes on planning marketing, trade, pricing and sales investment, from people who have run these functions. Search blogs Filter by category All categories Insights ⌄ Featured insight Insights August 24, 2026 The Challenges of Driving CPG Demand Marketing and Promotion investments are among the highest outflows in a CPG P&L. Whether looking at Consumer Marketing or Trade/Customer Marketing, these investments are among the most difficult to measure for ROI. Rahul Mehrotra 6 min read No blogs match this filter.
